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Pay (for) Attention!

Direct Attention Monetization is a radical yet logical next step for a society defined by its respect for personal boundaries and consent.



The Power to Ignore

Digital connectivity has shrunk the world to fit within our screens, promising to make us more inaccessible to each other. But this digital breakthrough presents a curious paradox: while technology has made everyone theoretically reachable, people, have erected invisible barriers, exercising the ultimate veto power—the power to ignore. Just as a tree falling in a distant forest makes no sound if no one is around to hear it, a message, no matter how compelling, vanishes into the void if it fails to capture attention.


Knock Knock, Who’s There

I recall a time when direct approaches—knocking on a stranger's door, making an unscheduled phone call—were not just commonplace but welcomed. Today, such intrusions are met with disdain, if not outright hostility. The shift is more than a mere change in communication preferences; it signals a deeper transformation in how we value and guard our personal space and attention.





Attention has become a commodity of unparalleled value. As our personal boundaries become increasingly inviolable, the battle for our attention—waged by marketers, social media platforms, and even our own social circles—intensifies. This battle, however, is fought on uneven ground. While our attention is coveted by so many, the mechanisms of our engagement have not yet evolved to reflect its true worth.



The transition to more respectful means of communication—from phone calls to text messages, from blatant advertising to subscription models, from cold outreach to warm introductions—represents progress. Yet, a glaring imbalance remains. Individuals, in deciding how and when to engage, unwittingly surrender their most precious resource: their attention, without any form of compensation.


The Concept of Monetizing Attention

Recognizing attention as both a limited and invaluable asset offers a radical yet logical next step for a society increasingly defined by its respect for personal boundaries and consent. It’s time to give individuals full control over their engagement, enabling them to choose not only whom they give their attention to but also on what terms.


Your attention is a currency that you should be able to sell, trade, or invest based on your interests and priorities.

The implications of monetizing attention extend far beyond economics, reaching into the very fabric of social interactions and digital etiquette. It forces us to reevaluate the dynamics of social exchanges in a world where attention is traded and compensated. A new form to award people for their attention, particularly in commercial contexts, with respect to their sovereignty over their own time and focus.


Finally, our attention will be acknowledged for what it truly is: our most valuable asset.

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